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Shake Weight for Men Review

As seen on TV, the Shake Weight for Men is a revolutionary fitness product that was designed specifically for men. The Shake Weight for Men is a male version of the original Shake Weight fitness product that was created for women , which has become an international success. The Shake Weight for Men seems to be following in the footsteps of the original product with explosive growth and consumer satisfaction and retention rates.

What the Product Claims

We reviewed the Shake Weight for Men to ensure it is effective and produces the results it claims. The company claims the Shake Weight for Men:

Increases muscle activity
Builds definition, size, and strength in less time than traditional weights
Works the chest , biceps , triceps , & shoulders
Produces immediate results

How it Works

This fitness product weighs only five pounds. This may seem like it cannot possibly work to build muscles, but we have found that it is not in how much the product weighs, but in what it does.
The Shake Weight for Men is based on a revolutionary workout technology called Dynamic Inertia. Dynamic Inertia engages the muscles in the arms, shoulders, and chest. The product does this because of a spring that vibrates forwards and backwards.
It sends a vibration through your muscles that causes them to rapidly contract much more often than a traditional weight. This is why the Shake Weight for Men is effective. While this vibration produces results, it is important to know that the range of contraction is limited to small movements.

Does it Work?

A study based in California was conducted by Life Modeler. They performed fitness simulation testing with the Shake Weight for men and regular dumbbells. This test studied the total body energy consumption and the muscle force during the workouts. They were both tested at various speeds and alignments and the results were compared.
The results of the study showed that the Shake Weight for Men had greater muscle force and energy consumption than regular dumbbell exercises because of the rapid movement of the exercise and isometric contraction of the upper body.

Additional Pros of the Shake Weight for Men

The Shake Weight for Men is not battery operated; therefore, more costs are not incurred.
Price and Refund – The price of the product is only $29.95 plus shipping and handling. They offer a full refund, including the cost of shipping. You can try the product and if you are not completely satisfied with its results, you can return it at literally no cost to you. This makes it much easier to decide to give it a try.
Quicker results – Because the muscles are contracted so rapidly, you will see results much quicker. In fact, many people have reported quick results. The best thing about this product is that you can accomplish these results in just six minutes per day.
DVD – The Shake Weight for Men comes with an upper body DVD to help you get the best and quickest results.

The Bottom Line

The Shake Weight for Men is an effective fitness product that does what it claims. Although the Shake Weight for Men is limited to the upper body, it does increase muscle activity, works the upper body, and produces quick results in only minutes per day. We recommend the Shake Weight for Men for those who are interested in upper body conditioning.

Shaking America By Storm

The man who invented the Shake Weight talks about bringing a successful product to market, sexual innuendo, and Michelle Obama's arms.

By Christine Lagorio | Aug 16, 2010

Movers and Shakers: The Shake Weight infomercial inspired segments on Saturday Night Live (left) and Ellen.

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Arms and the Man: Shake Weight inventor Johann Verheem had no idea his product infomercial would go viral.

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Few products have made as much of a splash recently as the Shake Weight, a dumbbell-like product that debuted a year ago. Versions of the Shake Weight's direct-response TV ad have racked up more than 3.6 million views on YouTube. The informercial has also inspired a parody on Saturday Night Live and logged dozens of appearances on TV talk shows including Ellen. ("This is real," the host told her audience. "Do not blame me.") All of the unexpected attention has helped propel FitnessIQ, the company behind the $19.95 product, to more than two million in unit sales. With a Shake Weight for Men product line recently launched, Inc. caught up with FitnessIQ's CEO and the Shake Weight's inventor, Johann Verheem, about his inspiration for creating the product and its smirk-worthy ads.

So how did you come up with the Shake Weight?
The basic principle of using this kind of inertia in exercise was something first done in the '90s, to create weighted resistance, and I thought there was more potential there. There was a product that was sort of a bow that you shook, but the exercise was really unfamiliar to people, so it didn't do well. For people to understand it, I figured you'd have to integrate this idea of dynamic inertia into a dumbbell. So, I developed the Shake Weight with our design group in Taiwan, and had it patented and prototyped, and then it sat around for a year. Ironically, we were just not sure you could sell a dumbbell on TV. Then, I read an article about Michelle Obama's arms, and how more women wanted the right to bare arms, to show off their arms. And I thought that suddenly it was the perfect time to come out with the Shake Weight.
Why do you think this particular product took off?

You know, there are a number of good business reasons the Shake Weight took off. It's a good product that fills a real need, and there's science behind it. There's not another great product out there already that specifically works women's biceps. Women don't like heavy gym equipment that's designed for men to bulk up – most of the weight products on the market are designed for weightlifting. I mean, when you look at it, we're still using the same dumbbell as in the Roman era.
Because of the unique way the Shake Weight works, you can leave it on your coffee table, just do a couple minutes here and there, and see results.
Of course, the reaction to the Shake Weight wasn't strictly about what a good upper-arm workout it might be. How did the product's viral popularity come about?

We were doing a very quiet test one weekend, spending $10,000 to $20,000 on ads and treating it as a focus group. We did this with Shake Weight, and it did fine on its test weekend. On Monday, we came in and said, "It did okay, but nothing special."
By midday Monday, our web hosting was calling saying servers were crashing due to immense traffic. We were shocked – it was going viral. By Tuesday, it was on Jimmy Kimmell, and then The View. By Friday, we had millions of hits on the video, and people were making fun of it. Then Ellen picked it up, and featured it on several different programs. I mean, that was amazing, because even though it comes with a laugh, the product placement for those three minutes of air-time would have cost us millions to buy.
You can't design these outcomes. They take you by surprise.

How much do you believe the viral appeal contributed to sales? I mean, are people buying a Shake Weight because they want toned arms or because it's funny?
This product definitely has a split personality. Scientifically, it is a sound product that creates results. We had two different studies done at San Diego State and by a private company that does work for NASA. The research shows that when you use the 2.5-pound Shake Weight, it burns as much energy as using a 12-pound dumbbell.
So we had incredible evidence on a product that worked, but it also looked provocative. It's not just that sex sells, but one of the other things very important in direct selling, in infomercials, is that a product looks different enough for someone to stop and watch it. And that movement you make with a Shake Weight, well, it looks different.
That's one way to put it. Sure, infomercials can be a bit steamy – think back to the Power Rider, and Suzanne Somers and the Thigh Master – but isn't this different?

I think there are sexy bodies selling lots of things—clothes, magazines, fitness equipment—all the time. There are a lot of 30-minute infomercials that use sex and good-looking bodies to get people's attention. We probably got more attention than most because our product was funny. And back when we were making the show, there were a couple of jokes going around the set about what it looks like if you do it a certain way. But that wasn't our master plan and we've had to spend a lot of money on PR so people knew it actually worked.
What about the Shake Weight for Men – was that a trickier video to make ready for marketing?

Well, in the men's there's no room for sexual innuendo there, because it's such an intense workout. We did it with Navy Seals and Army Rangers, and saw if they could do it for three minutes. They couldn't.

Weighing in on the Shake Weight

Weighing in on the Shake Weight
The dumbbell-shaped device has spring-loaded weights on each end. FitnessIQ claims in six minutes you can get a full upper-body workout. Can you?
May 10, 2010|By Chris Woolston, Special to the Los Angeles Times

Of the hundreds of exercise gadgets that have graced TV airwaves over the years, only a handful ever become big-time sellers and even fewer become cultural phenomenons. The Shake Weight is definitely in that rarified category. Over 3.6 million people have watched the Shake Weight ad on YouTube, and millions more saw the device featured on "The Ellen DeGeneres Show" and spoofed on "Saturday Night Live."
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If you've somehow missed the hoopla, an introduction is in order. The Shake Weight is a 2.5 pound dumbbell-shaped device with spring-loaded weights on each end. Instead of simply lifting the Shake Weight, users are instructed to grip it with two hands and shake it up and down as if priming a bottle of soda to explode.

The company behind the Shake Weight, FitnessIQ, recently released a Shake Weight for Men. It works like the original version, but it's twice as heavy and there's more resistance in the spring-loaded weights.

Shake Weights are sold in drugstores and department stores everywhere. The women's version costs about $20. The Shake Weight for Men costs about $30.

Claims: The TV ad trumpets the Shake Weight as "the revolutionary new way to shape and tone arms you'll love." The ad claims that the device is "based on a completely new workout technology called dynamic inertia that ignites the muscles in your arms, shoulders and chest." Thanks to that dynamic inertia, you can supposedly "work out your entire upper body in just six minutes a day." The ad also says that "studies at a prestigious California university prove that the Shake Weight increases upper body muscle activity by more than 300% compared to traditional weights."

A video on the Shake Weight for Men site says that the device "is going to kick your butt in just six minutes guaranteed." How? It "harnesses the power of dynamic inertia to totally redefine strength training" and "forces your muscles to contract as many as 240 times a minute." The video goes on to says that "six minutes with a Shake Weight burns as much muscle energy as 42 with a standard dumbbell."

In a phone interview, Johann Verheem, chief executive of FitnessIQ and inventor of the Shake Weight, called it "a whole different approach to exercise" that "uses velocity instead of a dead weight." He also said that his device will "tone, tighten and strengthen" the entire upper body.

Bottom line: The Shake Weight owes much of its fame to the unusual technique it requires of users. But does it work?